Product Launch · Technology · Tips

BlackBerry 7 OS And Five Smart Phones Launch

I was not able to attend the BlackBerry 7 OS launch by RIM Asia Pacific as well as the official unveiling of the five new BlackBerry Smartphone that will be available in the Philippine market because I had to go to work. It’s appraisals season once again and that means every single hour spent at work is essential to meeting the deadline thus I can’t afford to skip work. The launch happened at The Establishment at The Fort Entertainment Complex on January 10.

The event was hosted by Rovilson Fernandez and Francois Mahieu, Senior Director for Product Management of Blackberry Asia Pacific was also present and he introduced the five new BlackBerry Smartphone models that will hit the market.

The latest additions to the BlackBerry 7 product lineup are BlackBerry Bold 9790, BlackBerry Curve 9380, BlackBerry Torch 9810, BlackBerry Torch 9860, and BlackBerry Bold 9900 in Pure White. Retail prices of the new Blackberry smartphones are:

BlackBerry Curve 9380, P16,990
BlackBerry Bold 9790, P22,890
BlackBerry Torch 9860, P24,690
BlackBerry Torch 9810, P28,590
BlackBerry Bold 9900, P31,690

BlackBerry Curve 9380 – the first touch-screen smartphone in the BlackBerry Curve line. This is basically the intro model so to speak nowadays. I bought the old model for my sister last year and I bet when she sees this she will ask me to buy this for her again. Hmmmm, let’s see. It features a highly responsive and brilliant 3.2-inch high-resolution display and comes with preinstalled social networking apps, including BBM (BlackBerry Messenger), Facebook, Twitter and Social Feed apps. This handset also features a 5MP camera with flash (this is what’s missing in the older models) and video recording.

BlackBerry Bold 9790 – is powerful, full-featured and built with premium materials and finishes. It combines a high-resolution and highly responsive touch display with a highly tactile keyboard and a precise optical trackpad, but comes in a narrow design that is easy to carry and exceptionally comfortable to hold. With the BlackBerry 7 OS and powerful 1 GHz processor, the BlackBerry Bold 9790 would surely deliver what it’s designed for: fast and smooth performance.

BlackBerry Torch 9860 – offers the fast, fluid BlackBerry 7 experience in a stylish all-touch design. With a spectacular 3.7-inch display (the largest ever on a BlackBerry smartphone which is what I really love about this model), this model is optimized for displaying webpages, photos, videos, and powerful gaming experiences. This is what I really want to have right now… Oh Universe, hear me!

BlackBerry Torch 9810 – is faster and more fluid with high-performance hardware features and the new BlackBerry 7 OS delivering an enhanced multimedia experience. It features a large 3.2-inch high-resolution touch display and a distinctive BlackBerry keyboard that easily slides out to allow faster typing.

BlackBerry Bold 9900 – thinnest BlackBerry smartphone yet at only 10.5 mm. It offers the perfect union of a high-performance keyboard and touch display integrated within the iconic BlackBerry Bold design. It is the thinnest (and I bet the lightest). It features a brushed stainless steel frame that puts the finishing touch.

And yes, an additional feature: The BlackBerry Bold 9790, BlackBerry Curve 9380 and BlackBerry Bold 9900 also include support for NFC (Near Field Communications), which allows data transfers with a mere tap of the handset with another NFC-enabled device.

I currently have 2 BlackBerry  Bold 9700 and although both are still in tip-top shape, I want a new one already. These phones are just so enticing. Which one do you like best?


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