What do you think is made of 600,000 pieces of plastic, reaches more or less 35 feet high and welcomes travellers as they jump off the Eurostar? It’s the world’s tallest Lego Christmas tree. It was unveiled in the main concourse of Saint Pancras Station last week. The gigantic tree construction took two months to build and now dominates the shop-lined thoroughfare.
David Buxbaum, marketing director at Lego told Toy News: “The Lego brand is all about play and creativity and Christmas is the time for celebration and fun. This magnificent Christmas tree is a shining example of these values and shows that with Lego bricks you can let your imagination run wild and build anything. We hope that it will work to remind people that Lego toys are the Christmas gift that keeps on giving.”
Lego (trademarked in capitals as LEGO) is a line of construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. The company’s flagship product, Lego, consists of colorful interlocking plastic bricks and an accompanying array of gears, minifigures and various other parts.
The tree is decorated with more than a thousand Christmas ornaments made by school children from Edith Neville Primary School, Camden, and Copenhagen Primary School, Islington, as well as the Harpenden Explorer Scouts Unit. LED (light-emitting diode) lights are used as garland. Among the decorations is a cube with a QR code for more information.
The tree was created by Duncan Titmarsh of Bright Bricks, who has one of the coolest jobs ever, he is the UK’s only Certified LEGO Professional. There is a total of 13 LEGO professionals in the world. Wow! They are living a childhood dream – to be with Lego all day long and all year long. Duncan has turned his passion for LEGO into a full time job and has built all sorts of weird and wonderful things out of LEGO over recent years. The St Pancras International LEGO Christmas Tree is his most ambitious project to date.
What do you think of this timely creation? I just think it is creative with all it’s details and amount of work and effort put into it. Clever!
PHOTO CREDITS: The Verge